Search Engine Optimization - Part 10
Article ID: KB101561
Growing up, my father often told me, "Half of any job is having the
right tool." Anyone who's ever done a job without the right tool
understands that wisdom all too well. That's why there are so many
kinds of tools. And the more specialized the tool, the better it is
at its intended task.
Problem: Yahoo is no longer your top priority for listing your
Web site.
Yahoo's primary search results are now provided by
Google. This makes Yahoo's ($299 per year) directory listings of
questionable value because they are buried inside the Yahoo
categories. This new system makes finding your paid Yahoo listing
more difficult for most web users.
The November Issue of
PlanetOcean Communications Search Engine News reports that
Google and Overture account for (at least) the top three
(3) results on all of the following portals:
AllTheWeb.com (aka, FAST)
AltaVista
AOL search
AT&T (ISP)
Earthlink (ISP)
Excite
Go.com
Google
Infospace
Iwon.com
Lycos
MSN
Netscape
Sympatico.ca (Canada)
Yahoo
- as well as hundred of minor search sites
In contrast, the remaining seven major search sites collectively
only score top listings at ODP, LookSmart and Ask
Jeeves.
"Between Google and Overture it's safe to say that
well-positioned pages within these search results will likely be
"found" by the vast majority (well over 90%) of people seeking
information relevant to a given search. "
PlanetOcean Communications Search Engine News
It is obvious that your emphasis should be on getting top
placement at Google and using Overture for paid
placement. Google assigns relevancy to pages based on their
proprietary (and changeable) algorithm that weighs in the following
elements: page content, page title, keywords in URL, link content,
page reputation, incoming links and page rank score. Achieving high
Page Ranking and Reputation is the most critical component of
Google’s formula and is dependent on the Web pages that are
linking to your site.
Solution: OptiLink
The best tool we have found for achieving and managing high page
rank and reputation at Google and other engines is
OptiLink.
OptiLink. - The only EASY
way to find out what other sites are saying about you. Why is that
important? ...because it's WHAT they say about you that "scores"
your site's link reputation. These days link ranking and reputation
are the keys to top listings — especially on Google.
OptiLink is used to track and correct your incoming links to
ensure you are getting the maximum effect from the links that others
use to send traffic to your site.
OptiLink
helps you get the highest possible ranking out of your incoming
links.
Things are changing fast in the search engine world and the best
way to stay on top of the situation, particularly the constant
changes at Google, is to get a subscription to the
Planet Ocean Communications Search Engine Newsletter. When you
subscribe, not only do you get the latest monthly changes and
recommendations for achieving "top ten" search engine placement but
you also receive access to download
The Unfair Advantage Book on Winning the Search Engine Wars.
This guide, updated monthly, is an excellent e-book that takes you
step by step through the process of achieving high search engine
ranking at all of the major search engine sites. The recent updates
to this book are invaluable for driving traffic to your site. We use
it and it works.
I'll be back next month with an article on more third party tools
that will help you boost your search engine rankings.
Next: Embracing Change
Contributors
Greg Snow:
Greg is the CEO of Advantrics LLC, which is the parent company
for PixelMill and
Vivid Office. Greg has an
incredible background in FrontPage Development and Research, and
keeps up to date with the latest Search Engine News. He is the
author of the Search Engine article series from the PixelMill
newsletter.
Greg Snow, PixelMill Newsletter, Volume 2 - Issue 11 : 11/01/2002
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