Adding Search Engine Keywords and Descriptions
Article ID: KB101291
About Keywords and Descriptions
The Keywords and Descriptions of your web page, as well as your page title,
are very important to define so that search engines can get a better idea of
what your page is about. While it's possible to edit the HTML code with the
keywords and descriptions, FrontPage and Expression Web also have easy ways for you to edit the
keywords and descriptions without going into the code.
Behind the Scenes
FrontPage and Expression Web insert the keyword and description code into a specific part of
the HTML code, the "head" area, which is surrounded by the <head></head> tags.
Somewhere in between those tags, this code is inserted:
<head>
[...other code here...]
<meta name="description" content="Your site description here">
<meta name="keywords" content="frontpage, template, learn, tutorial">
[...]
</head>
"Meta" tags insert extra, or "meta" information into the document, which may
be useful for different programs such as the browser, a search engine spider, or
web-editing software.
FrontPage 2003 and Expression Web
- Open a page in FrontPage or Expression Web.
- Go to File > Properties or right-click the page and choose Page Properties.
- The Page Properties dialog box will open. Type in your page description
and keywords in the fields provided, then click OK.
FrontPage 2002
- Open a page in FrontPage.
- Go to File > Properties. Click the Custom tab.
- Look for the KEYWORDS and DESCRIPTION variables. Double-click on them to
edit.
- Edit the "Value" field with your keywords and description, then click OK
to apply.
Authors and Contributors:
Corrie Haffly
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