Welcome to the PixelMill July Newsletter
July 2007 - Volume 3, Issue 6
PixelMill: The Web Template Company

In this Issue...


 INTRO | Growing Opportunities...

With change comes opportunities. We continue to see a growing number of changes in the environment, but we're also seeing a number of new opportunities. Over the course of the next few months we expect to deliver a number of new products, which will help provide you the ability to capitalize on new opportunities. Plus, we will be expanding our search for new industry opportunities that we feel will benefit your business.

This month's newsletter delivers the first of many upcoming opportunities. Both ProStores and eBay Stores have created new Certified Designer programs. We have worked with both ProStores and eBay Stores in the early stages of these programs, and feel that both programs will be ideal additions to your portfolio. I encourage you to read more about these opportunities, below.

Also, Corrie continues her series on CSS with a focus on CSS Layout. "More than just changing some colors and fonts, CSS layout involves setting dimensions and learning the "box model,"..." Box model? What's that? Take a look at Corrie's article, and she will set you on the right track.  

Thank you again for your continued interest in our newsletter and for being a valued customer. Expect more from PixelMill and yourself!   


 DESIGNER OPPORTUNITY |
ProStores Design Certification Program

PixelMill started working with ProStores, an eBay Company, almost two years ago. Over the course of those two years we have built a catalog of ProStores templates built specifically to work on the ProStores platform. When we started with ProStores we were confident that their ecommerce platform was one of the best long-term solutions for PixelMill customers, and they have proven us right all along the way.

Not only does ProStores provide the unique combination of an affordable solution with virtually unlimited flexibility in store design, but now they have taken the unprecedented step of building a training and certification program designed just for you.

The ProStores Design Certification Program provides Web site designers and builders:

Training:

  • Free Training Videos
  • Designer Starter Kit
  • Live Interactive Webinars ($)

Exposure: (Upon program completion)

The program is focused on teaching you to build custom designed stores around the ProStores solution. Most ecommerce platforms have 'Developer' programs, but ProStores now provides one of the first Designer-specific programs we have seen.

Steps to Certification:

  1. Study and Review Training Materials
  2. Purchase, Complete, and Submit Exam ($99)
  3. Approval - Exam results will be sent back to you with feedback and either a Pass or Retake result.
  4. Submit company profile
  5. Receive Logo and Designer Directory Listing (upon approval)

Jump on this opportunity today - join the elite group of ProStores Certified Designers and grow your business with ProStores. I'm confident you will be happy with the results and the additional opportunities it drives.

Start Training to become a ProStores Certified Designer Today! 


 FEATURE | Weighing Tables and CSS

Last month, we moved past the CSS knowledge Level 2 mile marker by weighing a tables site against a CSS site (with the same look and layout). CSS was lighter, cleaner, and less complex overall.

Next, Level 3: "I've heard it's good, but I can't use it because of..."
People in this level know some CSS but something (a Level 2 boss, perhaps) keeps them from using CSS positioning.

Since the "something" can be different for everyone, this month I'll focus on entering the realm of CSS layout. More than just changing some colors and fonts, CSS layout involves setting dimensions and learning the "box model," which is where many newbies get lost. I think one of the best ways to approach this topic is by giving you a real-life and extremely practical example: Styling navigation links using CSS.

Let's start with what a navigation bar usually is: A navigation bar is, at its root, a list of links -- and usually the order of the links don't really matter. In HTML, we can represent a list by using the bulleted list element (<ul>). Here is my bulleted list of links in HTML, and I'm also applying a CSS class (as yet undefined) to the <ul> tag so that I can start manipulating it:

<ul class="menu">
<li><a href="#">Link 1</a></li>
<li><a href="#">Link 2</a></li>
<li><a href="#">Link 3</a></li>
</ul>

Let's transform this boring list of links into a semi-interesting basic rectangular button that changes cover when you hover over it. First, let's make some basic edits to the list itself to get rid of the bullets and line all the text up against the left, with no margins or padding:

.menu {
  margin: 0px;
  padding: 0px;
  list-style: none;

}

(This above code applies to the <ul class="menu"> itself. If you applied these same settings to just "ul," they would change every bulleted list in your site. That's why we target this specific list with the .menu class.)

Now, we want to target the links (<a>) with some styles. By targeting the links instead of the <li>, we have more control over the "hover" state. While current browsers allow for "hover" states on non-links (such as <li>), there are some older browsers that don't, namely IE6 and below. If you don't need to support IE6 and below, you can apply the rules that I'll discuss below to any other element, not just the <a> tag. For the purposes of this article, I'll stick with the old-school way of attaching styles to the links themselves.

First, I want my links to be a specific width and height. Links by default are inline elements as opposed to block elements. Block elements are things like paragraphs and headings that take up their own "box" area of content (usually with some default space before and after). Inline elements are things like links, bold text, and images that appear within paragraphs, headings, and other block elements. Block elements can have widths and heights; inline elements can't.

So my first bit of code is to turn the links into a block element, then apply dimensions. So that I don't affect every link in my site, I'm going to limit my style rule to only "link tags that show up inside the .menu class" (in CSS-speak, the selector would be .menu a). My next bit of code is to align the text, define the color of the text, add some padding above and below the text, then set a background color and border.

.menu a {
  display: block;
  width: 120px;
  height: 15px;
  text-align: center;
  color: #3366ff;
  padding-top: 3px;
  padding-bottom: 3px;
  background: #eeeeee;
  border: solid 1px #666666;
}

When dealing with dimensions, padding, and borders, it's important to talk about the CSS box model. CSS has a very specific way of how dimensions, padding, margins, and border amounts relate to each other. The "width" is for the actual area where the content fits into, and the padding, border, and margin amounts are added on outside of it. Why you might care about this (apart from understanding what specific numbers you should use) is that the code above will interpret differently in IE5 because of IE5's misinterpretation of dimensions. If you need to fix it for IE5, take a look at this support article which discusses a workaround. This can be an important issue when you get into layout, as well.

Now, let's make a hover effect where the background changes color when the user hovers over the button:

a:active, a:hover {
  background: #99ccff;
}

Here's what our buttons look like:

Buttons

This article provides you with the bare-bones basics of understanding CSS dimensions and how they and other properties can be applied to turning a bulleted list of links into a simple navigation bar. However, there isn't space here to show you how much more can be done with CSS and navigation buttons. Here are some links to further resources:

  • Use a "blank" button graphic as a background image behind the links so it looks like you have a graphic button. You can even handle rollovers using this method as well! This gives you a button background while still having easy-to-edit text within the HTML. Read Fast Rollovers Without Preload.
  • See how you can turn a bulleted list of links into a CSS-formatted horizontal navigation bar. Read Turning a list into a navigation bar.
  • See a few different examples of using only CSS to style links. Read Taming Lists.
  • For advanced designs where you want custom graphics for each one of your button links, you can make a grid or matrix of all your navigation buttons in one graphic, and position it as a background image behind your links. On link hover, you simply move the background image to the "hover" image part of the matrix. Read Navigation Matrix Reloaded.
  • I have a webinar that goes through some of these techniques that you can purchase for $20 to view. Sample files are included in the download. Go to Using CSS to Format Navigation Links webinar.

In next month's newsletter, I'll talk about why layers aren't necessarily good and different approaches to CSS-based page layouts.


 DESIGNER OPPORTUNITY |
eBay Stores Certified Designer Program

At eBay Live! 2007, eBay Stores announced the eBay Stores Certified Designer program. This program is designed to provide eBay Stores merchants a qualified list of designers who have proven knowledge of:

To qualify, designers must pass a 30 question exam (online) and agree to the terms and conditions of the eBay Stores Certified Designer Membership Agreement in order to be eligible to become an eBay Stores Certified Designer.

Upon completion and acceptance into the program, designers will be listed in the eBay Stores Designer Directory and receive a Certified Designer logo for use on their site.

We have found that many eBay Sellers are making the move to do more with their business by creating eBay Stores and ProStores Storefronts. eBay has built features that help both solutions work together, and many customers want to work with a designer who can build for both platforms.

Join both the ProStores and eBay Stores Certified Designer programs and start building coordinated storefronts for this growing market of qualified online merchants.

Become an eBay Stores Certified Designer Today!


 SOLUTIONS | A Little Extra Help Goes a Long Way..

One-on-One Training
Need a little extra help making the transition to CSS-based Web sites and changes in web standards? We have designed our new one-on-one training service to connect you with an experienced professional to help guide you through your questions.

Register for one of our No Risk training options to schedule a personalized online training. You will be amazed how much you can learn in an hour and how quickly you can grasp CSS and Web standards.

Click the option below to buy your training today!

1/2 hour training - $25

1 hour training - $50

A PixelMill team member will contact you after placing the order to discuss your specific needs and coordinate with the appropriate expert.

Service requires a PC and a broadband connection. For questions, please call 866-749-3564 (Option 2) or contact us using one of our many contact options.


 SOLUTIONS | Solution Packs for TypePad

If you haven't already, we encourage you to add a TypePad blog to your web presence. Use your blog to deliver timely information in an easy-to-read format.

Learn more about our TypePad templates starting at $55!

- OR -

Get a jump start with one of our TypePad Solution Packs:

TypePad Template + 1 Hour Training - $99.00
This package is designed to help you get a quick start with your new template, the TypePad interface plus guidance on how to get more from your new blog. One of our professionals will work directly with you to select the right template. Then, using our online meeting solution, we will visually walk you through implementing your new template and teach you how to work with a TypePad blog.
more >>

TypePad Template + 2 Hours Customization - $169
This solution pack will connect you with a PixelMill expert and graphic designer who will help you select a new TypePad template and make design modifications to meet your exact needs. These modifications can include replacing images, changing colors, adding TypePad features, one-on-one training, and more.
more >>

 
PixelMill Blogs

From the PixelMill Blog:

What Fonts Work for Web Sites and Blogs?
If someone reading your Web site or Blog does not have the font installed that you used to build the HTML in your site, then, they will not be able to see it as you designed it.

Buy Expression Web Online
Microsoft now offers the ability to purchase and download Expression Web, and some of the other Expression products, direct from Microsoft.

Flash Image Rotator
Add as many images as you like to this extremely versatile Flash Image Rotator...

Want to Buy and Download Office 2007?
A little known fact. You can buy and download Office 2007 direct from Microsoft.

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Special Offer
Use our newsletter coupon for 15% off Royalty Free Music, TypePad Templates, One-on-One Training, New Images, Web and PowerPoint Template Products, or anything else in our store!  

Coupon: 15% off your order
Code: JulyNews2007
Expires: 8/31/2007

Enter the coupon code in Step 2 of the checkout process.

Visit PixelMill

Upcoming Webinars

Stay Tuned...
In the coming weeks we will send a special Webinar announcement about our new upcoming series for Transitioning from FrontPage to Expression Web and from tables to table-less CSS.

Past Webinars

Free webinars
Tweaking CSS Templates
Photoshop for Beginners
Managing CSS in Expression Web
Replacing FrontPage Link Bars in Expression Web
PowerPoint Overview: My First Presentation
PowerPoint Graphic Design Basics

Premium webinars
Tweaking CSS Templates Pt 2 (CSS Backgrounds)
Using CSS to Format Navigation Links

We Need You!

We are soliciting resumes from customers, website developers, and PowerPoint designers for specific talents and/or areas of interest. Our goal is to start a databank of human resources and talent that we can refer customers to for additional support and custom work. If you're interested in additional exposure for you and your business, please review the following areas of need and submit your resume to talent@pixelmill.com.

Graphic Designers

At PixelMill, we're experiencing an increased number of requests for vertical niche market templates. Therefore, we have a need to build more products into more categories and more individuals to recommend for custom work template modification to fill the demand. We are looking for individuals or companies that have some excess time during the week to pick up additional PixelMill projects and customer custom work requests. We will need to see a portfolio of your work, so please submit your resume with a link to your online portfolio. 3-5 years of online and/or print graphic design experience preferred.

Flash Experts

Many PixelMill customers enjoy having some Flash elements in their web sites, and at least a third of them would like the Flash customized to their specific need. At PixelMill, we do our best to provide an effective use of external configuration files to allow customers to modify images, text, and even CSS code to edit the Flash movie without the need to edit the included .fla files. But in the world of web sites, everyone likes the ability to provide some uniqueness to their site.

Many people know how to work with Flash, but there is a much smaller group that can really make those desired adjustments for customers. We're looking for you. If you have 2-4 years experience working in Flash (and/or SWiSH) and have some free time in your development schedule, please drop us your resume and link to your portfolio of work. We'll find a way to help fill the pipeline to level out your workload. 

PayPal Experts

During our meetings with PayPal, we were asked to join their Solutions Directory where they recommend companies to assist customers with the integration of PayPal solutions. We need individuals (or companies) interested in joining a team of five or so PixelMill members to support this referral business from PayPal. These are paid opportunities where you will often work one-to-one with the customer. We (along with PayPal staff) will provide additional training for more complex PayPal solutions, and will ask that this PayPal group assist with the development of supplemental support materials tailored to the PixelMill customer-base. 

.ASP, .NET, .PHP Coders

PixelMill has often tested the waters in providing database driven solutions within, and as add-ons to, our products. Over the last year we have seen a significant increase in the number of requests for these solutions and for additional custom services. This is a ripe opportunity that we have had to turn away due to the cost involved in providing these custom services on a regular basis. We're looking for people (or companies) who have significant experience working with any of these languages in building database driven solutions, and who are interested in receiving referral and contracted projects. We take product and service quality very seriously, so we only request resumes from those that have a proven track-record in delivering the right solution on time and on budget.

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