Welcome to the PixelMill October Newsletter
October 2006 - Volume 2, Issue 5
PixelMill: The Web Template Company

In this Issue...


 INTRO | CHANGE?....No Fear!

I looked through the newsletters we have written this year, and there seems to be a common theme... CHANGE. That's right, the dreaded word that we all seem to fear. If you're reading this newsletter, you're very likely working in the Internet space and/or just starting your adventure. Well, prepare yourself now for a ride that never ends and never seems to stay the same.

'Prepare', that's the word I've been looking for. The best way to deal with change is to Plan, Prepare, Execute, and just agree to get a little bruised by it all.

Over the coming months you'll see a number of ways that we will be helping you to embrace the unrelenting change that we're all facing. From new web site editors, such as Microsoft's Expression Web and SharePoint Designer that are heavily promoting web standards and accessibility, to image companies tightening their image licensing agreements and enforcing those licenses, to new tools and solutions designed to make dynamic web site functionality affordable and easy enough for the newest web site builder, we're here to help you find your way through the jungle.

One of the ways we're going to bridge the divide is to continue to build and adapt our successful line of products that feature many of the new standards already built in. The standards-based templates are ready for Adobe Dreamweaver, Microsoft Expression Web, and SharePoint Designer 2007. We're also going to be expanding our written support materials and starting a series of online seminars and webinars that will provide the visual and audio training needed for many of the more complex, nuts-and-bolts type of challenges you may face. Plus, we'll be introducing you to new products and technologies that will enhance your site or give you another feature to improve your customer's site. This newsletter features a few of these new technologies and some tips and tricks you may have never considered before.

 Finally, I would like to send a special congratulations to one of the most talented individuals I know. Corrie Haffly, our lead graphic designer, just finished her first book. Working closely with our friends at SitePoint, Corrie has authored SitePoint's first full color book, The Photoshop Anthology. I'll discuss more about the book, below, but I want to tell you that you are missing out if you don't grab a copy of this book. If you have Photoshop or have been thinking about getting it, this is the book designed specifically for web site builders. Excellent work, Corrie! Your professionalism and unwavering desire to help educate are valuable and rare traits.   


 FEATURE | The Photoshop Anthology

Corrie Haffly, PixelMill's Lead Designer, has finally seen the culmination of years of hard work and self-taught determination come together with the publishing of her book, The Photoshop Anthology: 101 Web Design Tips, Trick, and Techniques.

Working with the talented team at SitePoint, Corrie put every ounce of effort into this book that focuses primarily on the challenges that face web designers. Most of the Photoshop books and tutorials currently in the market either focus heavily on Photoshop features in a overview format or on needs specific to the print or photography industries. The Photoshop Anthology is the first Photoshop book I have seen that clearly focuses on the web industry's needs. This makes sense when you know that Corrie has spent her career in web development and learning to use Photoshop effectively within that environment.

In the book, Corrie covers how to:

  • Learn the basics: image sizing, layers, vector shapes, transparency, and more.
     
  • Create attractive buttons: aqua-style, metallic, glassy, etc.
     
  • Work with text: style it, create special effects, and wrap it around 3D objects.
     
  • Touch up photographs, match colors, and combine different images.
     
  • Make graphics for CSS rollover buttons.
     
  • Optimize graphics for web use.
     
  • Create animated GIFs.
     
  • And lots more…

From beginner to Photoshop expert, The Photoshop Anthology puts clear focus on one niche of the Photoshop customer base and does an excellent job of diving down into the key step-by-step information we all need to get the most out of such a powerful tool.

To learn more and purchase this valuable addition to your web building library, please use the following links to the SitePoint site:

The Photoshop Anthology:
101 Web Design Tips, Trick, and Techniques


 TUTORIAL | Cropping to a Specific Size

Many of the templates on PixelMill have a main image that you can easily replace with your own by cropping your image to a specific size in order to replace the image. This short tutorial explains how to use Photoshop CS2 to crop your image to a specific size.

First, if you're not sure what size the template's original image is, take a quick look in the Image Properties or in the HTML code.

  • In FrontPage, double-click on the image to bring up the Image Properties dialog box.
  • In Dreamweaver, click once on the image and look in the Image Properties panel.
  • In the HTML code, look for the <img width="xxx" height="xxx" ...> code.
  • In a browser, right-click on the image and choose Properties.

Once you have the width and height, go to Photoshop and select the Crop tool from the toolbox. In the options bar, you can type in the specific width and height. In the figure below, I've typed 750 px for the width and 168 px for the height.

Now click and drag in your replacement photograph or image using the crop tool. You'll notice that the crop area proportions are "fixed" -- you can't change the shape of the crop area like you usually can with the crop tool. You can move the selection around to grab the perfect area of your picture.

Double-click in the crop area to perform the crop action. Photoshop will automatically size the selection to be the right size!

Note that if you make the selection too small, your final picture will be blurry, so make sure that you select an area that is AT LEAST as big as what you need it to be.

There are 100 more useful Photoshop tips and tricks in my new book that are specifically for web design! I hope you enjoyed this one -- and if you're looking for more, visit sitepoint.com to order the book.


 FEATURE | Easier and Easier E-commerce

A few weeks back, I was invited to participate in an interview on Paypal Radio. PayPal has a radio segment on Tuesdays from 2-3pm Pacific Time. The host, Jason Miner, provides an excellent show that features a variety of topics from PayPal features and tools to general help for e-commerce businesses and the challenges they face.

My section of the program focused on PixelMill and what we are doing with PayPal through products designed to work with the PayPal transaction platform. Take a moment to listen to the archived podcast, PixelMill.com - The PayPal Radio Developer of the Month. You'll learn a little more about PixelMill and the PayPal products we offer. I hope you enjoy it.

During the podcast, you will hear about three different products we offer that include PayPal integration.

PayPal Standard Templates
Nearly all of PixelMill's web site templates are compatible with PayPal's Standard solution. We have a number of templates that include specific PayPal Standard instructions, button graphics, and/or page layouts designed to work with a site using PayPal Standard buttons. The product developers will mark these templates as including PayPal elements. The quickest way to find these templates and more information about our PayPal solutions is to visit our PayPal Landing Page.

ProStores-enabled Templates
Our ProStores-enabled templates are built to fully integrate with the dynamic features of the ProStores' solution. With just a few quick steps any ProStores customer can get a head start on launching their new store or upgrade to a fresh design for their existing store.

ProStores, an eBay company, enables small- and medium-sized businesses to sell products and services online through a completely customizable virtual storefront at their own internet domain.

Integration with PayPal - Beyond the ability to use PayPal Standard, the integration of PayPal's new Website Payments Pro is an excellent feature in ProStores. ProStores 7.1 now provides an automated integration with PayPal Website Payments Pro in one click. Combining ProStores easy to launch storefront, PixelMill's design templates, and PayPal's low-cost 'merchant' solution we make it easy for businesses and individuals to start their online store.

osCommerce Ready

Our osCommerce-ready templates, built for the osCommerce eCommerce platform, are designed to easily integrate PayPal transaction modules. This project that started at the request of PayPal grew into a cooperative effort between PixelMill and Lucky Marble Solutions to build templates for this open-source eCommerce solution. The resulting package, tailored for intermediate to advanced web builders, leverages excellent graphic design with osCommerce and the PayPal transaction module to deliver a powerful turn-key eCommerce solution. By utilizing the power of DWT technology, used in Dreamweaver and FrontPage 2003 (including Expression Web and SharePoint Designer 2007), we make it easy to apply great looking designs.

Integration with PayPal - The osCommerce open source community has developed modules designed to work with PayPal Standard and PayPal Website Payments Pro. Our template packages include the Website Payments Pro module with written and video-based tutorials that will show you how to integrate PayPal as your transaction engine.

For more information about our PayPal solutions, visit our PayPal Landing Page today!


NEW! Education & Training Opportunities

Online Seminars/Webinars
We have heard your feedback and are responding in full force. New to PixelMill is our online seminar and webinar offerings. We haven't officially announced this on the PixelMill site yet, so as a newsletter subscriber, you're getting the first look!

Throughout the month of November we'll be offering some of our first online events... for free! Click 'Register Now' to register for your desired event.

Introduction to PixelMill & Online Webinars
Wed, Nov 8, 2006
11:00 AM - 12:00 PM PST
Register Now!

Tweaking CSS Templates
Thurs, Nov 9, 2006
1:00 PM - 2:00 PM PST
Register Now!

Photoshop for Beginners
Wed, Nov 15, 2006
10:00 AM - 11:00 AM PST
Register Now!

Long distance charges may apply. Broadband connection recommended. Utilizes GoToMeeting and GoToWebinar solutions.

NEW! One-on-One Training
Take advantage of our newest offering before we officially announce on the site. Seeing the growing challenges facing customers today, we have designed a new one-on-one training service that connects you with an experienced professional to help guide you through your questions. Better than just paying someone to do the work for you, this service helps teach you a new skill or technique that may have been a challenge in the past.

Trainings are given using the latest in online meeting technology allowing the trainer to share their screen through a web browser and/or view your screen through a web browser. It is like having them sitting right next to you.

Register for one of our No Risk training options to learn something new today!

1/2 Hour Training - $25

1 Hour Training - $50

A PixelMill team member will contact you after placing the order to discuss your specific needs and coordinate with the appropriate expert.

Service requires a PC and a broadband connection. For questions, please call 866-749-3564 (Option 2) or contact us using one of our many contact options.

Educators Wanted: Are you interested in sharing your knowledge and experience. We're looking to fill an aggressive training & webinar calendar over the next three months, and into 2007. Please contact Jason Reckers at jreckers@pixelmill.com for more information.

Special Offer
Use this discount coupon for 15% off One-on-One Training, New Images, PowerPoint to Flash tools, Template Products, or anything else in our store!  

Coupon: 15% off your order
Code: Oct2006Disc
Expires: 12/1/2006

Enter the coupon code in Step 2 of the checkout process.

Try something new this Fall and sell a new solution in 2007! Visit PixelMill

PixelMill Blogs

From the PixelMill Blog:

Web Only Images - from Jupiterimages and PixelMill
Thanks to PixelMill's growing partnership with Jupiterimages, we're now able to offer for the first time 'Web Only' formatted images from our AbleStock and Photos.com catalogs.

From the FrontPage Blog:

Expression Web Designer - Expected Release Update
A recent article about Microsoft's Expression family of products, including Expression Interactive Designer, Expression Graphic Designer, and Expression Web Designer, created some concern about the expected release date of Expression Web Designer.

From the SEO Blog:

Adventure Travel World Summit Report
Search Engines were a hot topic at the Adventure Travel World Summit, held Oct 20-21 in Seattle.

Six Questions to Ask When Optimizing an Existing Site
If you're starting a search engine project for an existing site, here are six questions to ask...
 

We Need You!

Continuing from our last newsletter, we are soliciting resumes from customers and SiteBuilders for specific talents and/or areas of interest. Our goal is to start a databank of human resources and talent that we can refer customers to for additional support and custom work. If you're interested in additional exposure for you and your business, please review the following areas of need and submit your resume to talent@pixelmill.com.

Graphic Designers

At PixelMill, we're experiencing an increased number of requests for vertical niche market templates. Therefore, we have a need to build more products into more categories and more individuals to recommend for custom work template modification to fill the demand. We are looking for individuals or companies that have some excess time during the week to pick up additional PixelMill projects and customer custom work requests. We will need to see a portfolio of your work, so please submit your resume with a link to your online portfolio. 3-5 years of online and/or print graphic design experience preferred.

Flash Experts

Many PixelMill customers enjoy having some Flash elements in their web sites, and at least a third of them would like the Flash customized to their specific need. At PixelMill, we do our best to provide an effective use of external configuration files to allow customers to modify images, text, and even CSS code to edit the Flash movie without the need to edit the included .fla files. But in the world of web sites, everyone likes the ability to provide some uniqueness to their site.

Many people know how to work with Flash, but there is a much smaller group that can really make those desired adjustments for customers. We're looking for you. If you have 2-4 years experience working in Flash (and/or SWiSH) and have some free time in your development schedule, please drop us your resume and link to your portfolio of work. We'll find a way to help fill the pipeline to level out your workload. 

PayPal Experts

During our meetings with PayPal, we were asked to join their Solutions Directory where they recommend companies to assist customers with the integration of PayPal solutions. We need individuals (or companies) interested in joining a team of five or so PixelMill members to support this referral business from PayPal. These are paid opportunities where you will often work one-to-one with the customer. We (along with PayPal staff) will provide additional training for more complex PayPal solutions, and will ask that this PayPal group assist with the development of supplemental support materials tailored to the PixelMill customer-base. 

.ASP, .NET, .PHP Coders

PixelMill has often tested the waters in providing database driven solutions within, and as add-ons to, our products. Over the last year we have seen a significant increase in the number of requests for these solutions and for additional custom services. This is a ripe opportunity that we have had to turn away due to the cost involved in providing these custom services on a regular basis. We're looking for people (or companies) who have significant experience working with any of these languages in building database driven solutions, and who are interested in receiving referral and contracted projects. We take product and service quality very seriously, so we only request resumes from those that have a proven track-record in delivering the right solution on time and on budget.

Online Newsletter
October 2006

Archive:

July 2006
April 2006 - Part 2
April 2006 - Part 1
January 2006
December 2005

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